We designed the “Sport Hobbies Fair” national in-store campaign to help customers renew their equipment, in a sustainable way. From communication strategy to online and offline implementation, we produced an efficient campaign with +20.000 unique visitors/ day on the online catalogue, and +1200 sellers as well as +2400 buyers on the first days.
ClientDecathlonServicesConcept, Production, ImplemetationYear2017Linkwww.decathlon.ro