Michelin, the leading French manufacturer of tires and rubber products, had to destock several agro tires brands in different countries. To do so, they needed a strategic campaign to address the target customers and markets.
They approached ERKA with a view to create and execute the appropriate tactical plan. We proposed a range of integrated services such as traditional advertising & communication – graphic design, print, as well as website development.
We developed 4 different websites according to each brand to be destocked, where customers could sign up for winning tempting prizes. We also handled all the logistics of the prize section.
01 — Sales up to 600k Euros
02 — Target exceeded +10%
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